Context: There is more and more data, the number of priorities and criteria grows while the decisions have to be made regularly and rapidly.
Analysis: We visit the fields, observe, prepare drafts and discuss them with the key users and management.
Implementation: Various data sources integration, data modeling, visualization, alerts setting. You get: you receive the first version of the solution, pilot and iterative improvements within a quarter.
Launched: Perfect Store Helper at Mars Food
Context: Well structured and up-to-date data on ecom presence, pricing and promo is required for effective sales development.
We provide KAMs and T/RSMs with exact and in-time data for their effective decisions:
Product availability across marketplaces, merchants, delivery hubs
Pricing dynamics, including competition
Promo activities of benchmarks and category leaders
Product cards' image and text compliance
You get: Raw data access, Power BI dashboard and alerts on important product events. Once a month we prepare and run a workshop with a client's e-com team to overview data insights.
Launched: Bausch Contact Lens
Context: With heavy organisational structure and scale, management still requires fast and direct communication to all levels of the team and its groups regardless of tasks and projects.
Nowadays people love “drive” and more willingly involve themselves into initiatives if the company provides for such “drive”. That’s seen in messengers — we bring it into corporate life.
We run corporate marathons, motivational programs, online learning support, new employee onboarding.
We prepare a scenario for the launch, choose moderators, help with the content: video, presentations, articles, quizzes, chat-bots.
We integrate the chat-bot with your SFA/CRM for online leaderboards.
We provide chats moderation and entire process management.
Company gains: immediate communication and feedback across the team of thousands, focus and commitment on what matters most for the company, KPI achievement
Employees gain: unity with the brand team — specifically important for people in the fields, clear understanding of current focus, gamified experience on the tasks.
Launched: Heineken Sales Communicator, PSB Marathon, Ehrmann Activation